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Singles Tactics


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Why “Singles Tactics” Will Be Groundbreaking For Your Game


  • Often, coaches focus so much time trying to achieve polished looking strokes, they neglect the tactical side of the game. In this guide, the staff at cover virtually every aspect of play so you will know what to do in any situation!
  • You’ll learn exactly where to serve at the right time. Because of this, you’ll see your consistency soar immensely!
  • Ever felt overwhelming pressure on court? Our guide will help make those feelings a thing of the past as you breeze past your opponent with a superior game plan.
  • We’ll teach you lethal “combination shots” that you can bring out of your toolbox to either, get yourself out of trouble or add variety to continue fooling your opponent.
  • Every tennis match involves thousands of split second decisions and matches are won and lost based on these. Our guide will ensure that you make the right decision at the right time. You’ll also develop a much sharper awareness and self evaluation process that you can take to future matches.
  • Most importantly, you’ll win way more matches!

Meet Your Head Coach

Dave Ireland, ATP Player and Master Coach

* 28 Years Of Coaching Experience At All Levels
* LTA Licensed Level 4 Coach
* USPTR Pro Level Coach
* GB International Junior Team Coach
* Former LTA National Coach (Boys 10-14 Years)
* Former Head Coach, LTA International High Performance Centre
* Coach To Many National and International Junior Champions


* National and International Junior Champion
GB Junior Ranked No 1
* Former Junior ITF World Ranked No 7
* Former ATP Challenger Tour Player
* Former GB Davis Cup Team Member v Argentina 1989
* Competed at Wimbledon, US and Australian Opens
* Played and Trained Against Top Players Such As;
Ivan Lendl, Stefan Edberg, Tim Henman, Fabrice Santoro, Christo Van Rensburg, Kevin Curran

where your coach has played

What our players say

Douglas P

Challenger Custom Fitting Package

Thanks so much for the help with selecting a racket. Of the three choices you suggested I chose to go with the Head Extreme mainly because I couldn’t find anyone that carried the Wilson in a grip size 5 (4 5/8) - not sure why. The HEAD will also be a little more elbow friendly as you noted so that should be fine. You guys offer a great service and helpful information - All of which is helpful to anyone that wants to evolve their game or is simply interested in tennis.

Dave T

Challenger Custom Fitting Package

I want to thank you for your service! I also really enjoy your website. I ended up choosing to purchase the Tecnifibre TFight. Still playing around with different string setups for it, but I really like the racquet. (I wish they made Hyper-G in a different color - the green just looks strange on the TFight)... I also considered the Pure Aero, but a new one just got released, so I am waiting to see what you guys have to say about the new one! Keep doing what you're doing, guys!

Tom B

Challenger Custom Fitting Package

I bought the Wilson Ultra 108 after 3 days of using a demo. It was a great recommendation. I tried 4 different rackets, this one was best. My stringing is your first recommendations (Wilson Revolve 16 mains, etc). As you thought the combination of power with control is working. Thanks!

Dave Skaff

Challenger Custom Fitting Package

GREAT service. I had been exploring various hybrids on my own and was curious about gut/poly hybrids in particular. Finally gave this a try and….best $49 I’ve spent on tennis, period. The suggestions were perfect and they really listened to what I was looking for. And they answered all of the questions I had while trying their recommendations – even 6 months later! Have since recommended to many friends. Navigating strings is hard – this service makes it easy. Highly recommend.


Challenger Custom Fitting Package

It is a very difficult challenge to get a new tennis racket. I was so used to my old racket that any proposed change brought anxiety and apprehension. I was still using a racket that was first produced in 1991. Especially in my case, I am troubled with 30 years of tennis elbow and am extremely sensitive to any changes. I tried innumerable rackets which always hurt my arm. I went to multiple orthopedic surgeons and physical therapists to resolve the pain. The physical therapists were always able to return me to play, and the orthopedist said that even though I needed Tommy John surgery (like the pitchers), I was too old to recover from the surgery. Eventually, I found a Pro Kennex 5g which I used for 20 years which did not hurt my arm. Even though the sweet spot in miniscule, I am afraid to change. Finally, I thought that new technology and 30 years of research would find a better racket that would give me some help. Note _ I am a senior 3.5 with real strokes. I asked the Tennis Bros for their advice and they recommended three rackets and 2 different string set ups. The recommendations seemed to be thoughtful, and matched the scientific literature on rackets that would minimize shock to the arm: heavy, flexible, soft stringbed. Please refer to Technical Tennis by Rod Cross and Crawford Lindsay for further information. I demoed each of the recommended rackets and finally chose one along with the appropriate string setup. This combo works really well and I think I finally have a modern racket that has a huge sweetspot that can help my game. Thanks much, Tennis Bros.


Challenger Custom Fitting Package

Great service! Fast turnaround with very detailed advice and rationale that was specific to my game and needs.


Challenger Custom Fitting Package

Fully satisfied with recommendations provided by thetennisbros. All my comments and preferences were taken into account. Really helpful service, especially for racket geeks:)

Danny Sapsford

Former ATP Tour Pro Player, World Ranking: 170 Singles and 85 Doubles

As a former Davis Cup squad colleague of mine, Dave not only has a vast amount of experience as an ex-pro but he also has had an extremely successful coaching career. He has a wide base of experiences in coaching junior and adult players at all levels from club beginner standard all the way up to coaching national and international champions. If you would like to improve any part of your game then Dave will help you accomplish your goals!

Mark Hilton

Former ATP Tour Pro Player, Current Coach of Kyle Edmund, Former Coach of Dan Evans

Dave is a leading and well-respected coach in British tennis. Following on from a successful playing career, Dave has gone on to coach national junior champions. As a young coach, I worked with Dave at the International High-Performance Academy at Loughborough University, producing some of Britain's best junior players competing at the highest international standard. He has a wealth of experience to improve players of all ages and levels and is a true professional.

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